Fujifilm announces introduction of the INSTAX Mini Link® for Nintendo Switch™ Smartphone Printer and Smartphone App

Valhalla, N.Y. - FUJIFILM Corporation in collaboration with Nintendo Co., Ltd. is revolutionizing how gamers can share their game play, featuring the introduction of the INSTAX Mini Link® for Nintendo Switch Smartphone Printer (hereinafter "Mini Link Special Edition"). As part of this collaboration, Nintendo Switch owners can create fun custom prints of their game play right from their Mini Link Special Edition using the new, dedicated Smartphone App^*1.

The new Mini Link Special Edition and related product App is expected to be released to authorized Fujifilm product dealers on April 30, 2021, in conjunction with the launch of the New Pokémon Snap game for the Nintendo Switch^TM system. The App allows filters and frames to be added to screenshots taken using the Nintendo Switch capture function, which can be printed onto INSTAX instant images via the Mini Link Special Edition for users to display and share. A simple QR Code scan of the game screen using the Mini Link Special Edition App allows the image to be printed with a variety of frames based on characters from Nintendo Switch games including New Pokémon Snap, Animal Crossing: New Horizons, and Super Mario™ Odyssey. Current INSTAX MINI LINK Smartphone printer users can also download this new App for free, for use with their existing INSTAX MINI LINK Smartphone printer product^*2.

To celebrate this collaboration, the Mini Link Special Edition will be featured in Ash White, with red accents on the top surface, and with the power button accented in blue, denoting the signature colors of the Nintendo Switch system. It will be available not only as a single printer, but also in a special bundle with a customized silicone case designed with the popular Pokémon Pikachu. The special bundle will be released in a limited quantity several weeks after release of the Mini Link Special Edition.

Pricing and Availability
This new Mini Link Special Edition is expected to be available at retail in late April 2021 at a manufacturer’s suggested retail price of $99.95 USD ($129.99 CDN). The bundle is expected to be available late May 2021 at a manufacturer’s suggested retail price of $119.95 USD ($179.99 CDN). For more information, please visit https://www.fujifilm.com/us/en/consumer/INSTAX/printers.

*1:  A free Smartphone App, compatible with Android phones and iPhones, is required for use of the Mini Link Switch. It can be downloaded from Google Play in the case of Android phones and from the App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. used under license. There are some countries and regions where consumers will not be able to download the dedicated Smartphone App “INSTAX MINI LINK for Nintendo Switch”.
*2:   The dedicated Smartphone App “INSTAX MINI LINK for Nintendo Switch” can be used not only with the new Mini Link Switch “Ash White (Red&Blue)” printer, but also with the full lineup of “Ash White”, “Dusky Pink,” and “Dark Denim” INSTAX MINI LINK Smartphone printer products.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit https://www.fujifilm.com/us/en, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2020, the company had global revenues of $21 billion, at an exchange rate of 109 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: https://www.fujifilmholdings.com 

TM & © 2021 Nintendo. Nintendo Switch is a trademark of Nintendo. © 2021 Nintendo.

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FUJIFILM, INSTAX, and INSTAX MINI LINK are trademarks of FUJIFILM Corporation and its affiliates.  
© 2021 FUJIFILM North America Corporation.  All rights reserved.